Primary Financial manages SimpliCD, a turnkey certificate of deposit program that allows institutions to issue federally insured CDs to a nationwide market of investors.
Primary Financial LLC operates SimpliCD, a comprehensive certificate of deposit program established in 1996. The service enables financial institutions to issue federally insured CDs to a broad market of institutional investors, offering competitive funding solutions, customizable terms, and nationwide liquidity.
With relationships spanning credit unions and institutional investors, Primary Financial facilitates rapid fund placement through a streamlined three-step process, providing market analysis, no direct issuance costs, and the ability to issue certificates ranging from $99,000 to $50 million or more. The company serves as a credit union service organization (CUSO) owned by ten corporate credit unions, ensuring robust support and oversight.
Unique ownership structure by 10 corporate credit unions
Nationwide market access for issuers
Turnkey CD issuance platform (SimpliCD)
Free market analysis and no direct issuance costs
Services
Bank Issuance
Allows banks to issue federally insured CDs through Primary Financial's SimpliCD program, reaching a nationwide market of institutional investors.
Centralized fund-raising platformNationwide investor accessCompetitive alternative to other funding methodsCustomizable issuance termsFree market analysisNo direct issuance costs
Credit Union Issuance
Enables credit unions to issue share certificates through Primary Financial's SimpliCD program, providing access to a broad investor base.
Access to institutional investorsCustomizable certificate termsNationwide distributionFree market analysisNo direct issuance costs
Credentials & Certifications
Credit Union Service Organization (CUSO) Status
Since 1996
Member of FINRA and SIPC
Since N/A
Frequently Asked Questions
How does the SimpliCD program work? +
The SimpliCD program allows banks and credit unions to issue federally insured CDs through Primary Financial, reaching a nationwide market of institutional investors in three simple steps: contact Primary Financial, develop the issuance terms, and make the offerings available to investors the same day.
What are the benefits of issuing CDs through Primary Financial? +
Benefits include a centralized fund-raising platform, access to a nationwide market of institutional investors, competitive alternatives to other funding methods, assistance in developing issuance terms, the ability to pool investors into one CD, and free market analysis with no direct issuance costs.
What is the range of certificate amounts and terms available? +
Primary Financial can issue certificates ranging from $99,000 to $50 million or more, with terms that can be tailored to suit asset/liability needs.
